STRUCTURED PROCESS OF STRATEGIC MARKETING PLANNING  

Neretina Evheniya Alekseevna, Doctor of economic sciences, professor, head of sub-department of marketing,
Mordovia State University named after N. P. Ogaryov (Saransk), ch.marketing@econom.mrsu.ru
Kormishkin Danil Vladimirovich, Postgraduate student, Mordovia State University named after N. P. Ogaryov (Saransk), kormishkindv@2008@mail.ru

339.13

The article considers a structured process of strategic marketing planning in conjunction with prospects, mission and strategic objectives of a company. The authors substantiate a logical sequence of actions ensuring success in the market subject to uncertain and dynamic environmental factors.

structured process, strategic planning, marketing, prospects, objectives, segmentation, target market, positioning, competitive advantage, uniqueness.