|Title of the article||
STRUCTURED PROCESS OF STRATEGIC MARKETING PLANNING
Neretina Evheniya Alekseevna, Doctor of economic sciences, professor, head of sub-department of marketing,
The article considers a structured process of strategic marketing planning in conjunction with prospects, mission and strategic objectives of a company. The authors substantiate a logical sequence of actions ensuring success in the market subject to uncertain and dynamic environmental factors.
structured process, strategic planning, marketing, prospects, objectives, segmentation, target market, positioning, competitive advantage, uniqueness.
Дата обновления: 22.09.2014 09:11